![[ #OffCommerce ] Book Store.](http://ddrartgallery.com/cdn/shop/products/Libreria-OffCommerce-David_Delgado_Ruiz_{width}x.jpg?v=1593627874)
Documentary series filmed in different locations in Madrid.
[ #offCommerce ]
#StreetPhotography #PhotoDocumentaryism
BURN AWARD MULAFEST 2016.
FRANQUEADOS AWARD 2016. Graphycart.
The obsolescence of traditional commerce from the perspective of Madrid.
OffCommerce. A photo documentary about the transformation of the urban environment through street art intervention, in response to the void caused by the closure of shops in Madrid.
The present is a constant escape from the inert past to the unexpected future.
Time is a standard. New businesses in old stores, everything is a stage.
The closure of hundreds of long-standing businesses on January 1, 2015, with the end of Urban Leases, the economic crisis, and other sociological and technological factors, resulted in the closure of hundreds of century-old businesses, part of a landscape that will change forever.
OffCommerce, a vision of memory, of time, what we call hours, minutes, seconds, a mere international convention like the weight of a kilo or the liters of crude oil in a barrel of Brent, twelve months, twelve apostles.
The documentation and capture of all types of closed businesses in Madrid aims to be a documentary series about this transformation from a shared identity to a commercial theme park focused on tourism and commercial speculation.
Documenting the passage of time.
Agreements, conventions, standards, measured and adjusted in time, day, week, month, concepts surrounding metrics about our relationship with the Sun, that star around which we revolve in a regular back-and-forth, simultaneous with the events of millions of humans. Photography, continuous experimentation.
The power to stop time, the need to document this era that is passing, never to return, the post-crisis or Neo-Contemporary era, will allow us to see in the future what Madrid was like in the first quarter of the 21st century.
OffCommerce requires analog and digital photography to present past and present as a constant line toward the future, that constant journey of which we are not constantly aware but which is one of the things that is with us every tenth of a second, a constant journey that deserves to be told, documented, edited and published in print, to prevent the possible digital obsolescence of current formats from erasing it from future memory.
The analog format and paper, another part of the OffCommerce project, are another detail of the old texture of things, of the tangible nature of the material versus the new digital society, where everything is interactive screens, sensations of cloth, and emotions in tiny capsules.
For as long as I can remember, photodocumentary has always accompanied me, with at least one camera in my backpack, with a story that bears witness to time.
Title: BookStore (The Bookstore).
Series Title: [ #offCommerce ]
#StreetPhotography #PhotoDocumentaryism
Technical Sheet:
Year: 2015 – Present.
Analog and Digital Photography with Yashica, Canon, Ilford XP-2.
Limited and numbered edition , certificate of authorship by DDR ART GALLERY signed and numbered by the author.
Hahnemühle Photo Rag® Ultra Smooth Paper 305 gsm · 100% Cotton.
10 units in 50 x 70 cm format (printed with a white frame)
5 units in 100 x 70 cm format (printed with a white frame)
The images produced include a white border in the measurements.
© All Rights Reserved.
© David Delgado Ruiz / DDR ART GALLERY